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Creativity Lessons For Web Designers by Smashing Magazine

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The Big Think: Breaking The Deliverables Habit

By Robert Hoekman Jr

Right there in the center of my boilerplate for user experience strategy and design proposals is a section that I glare at with more resentment each time I complete it. It’s called “Deliverables,” and it’s there because clients expect it: a list of things I’ll deliver for the amount of money that I specify further down in the document. Essentially, it distills a UX project down to a goods-and-services agreement: you pay me a bunch of money and I’ll give you this collection of stuff. But that isn’t what I signed up for as a UX strategist. Frankly, I don’t give a damn about deliverables. And neither should you.

(Image: Snoggle Media1)

Case in point: for months now, I’ve worked consistently ...

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