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Creativity Lessons For Web Designers by Smashing Magazine

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Changing Perspective: A New Look At Old Problems

By Stuart Silverstein

Insanity: doing the same thing over and over again and expecting different results.

— Albert Einstein

There is an old story of blind men and an elephant. The blind men all meet and are asked to describe the elephant. One says that an elephant is long and skinny like a snake. The other says that the first doesn’t know what he is talking about and says an elephant is like the trunk of a tree, round and thick. The third says they are both wrong, that an elephant is wide and circular like a giant disc.

In some versions, they stop talking, start listening and collaborate to “see” the full elephant. When a sighted man walks by and sees the elephant, they also learn they are blind.

It ...

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