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Creativity Lessons For Web Designers by Smashing Magazine

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Collaging: Getting Answers To The Questions You Don’t Know To Ask

By Kyle Soucy

When conducting user research, we all know that asking the right questions is just as important as how you ask them, but how do you know exactly what questions to ask? What if the discussion topic is very personal? How do you get a complete stranger to open up? There is a better way to conduct an in-depth interview, and it doesn’t involve a clipboard. Just imagine what you could discover if the participant’s answers weren’t limited to a predetermined set of questions. This is where collaging can help.

Collaging is a projective technique by which participants select images that represent how they feel about a particular topic. The participants then explain to the moderator ...

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