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Creativity Lessons For Web Designers by Smashing Magazine

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Creating A Lasting Impression

By Carolyn Knight & Jessica Glaser

We can all agree that the work we do should inform, should be appropriate to the client and their audience and should, of course, look good. But there’s a fourth attribute worth aiming for: creating a lasting impression.

Visual memory is fascinating — we often use it without realizing. If, for example, you ask someone how many rooms they have in their home, before answering, most will walk through each room in their mind’s eye (possibly even with their eyes closed to aid concentration), adding up as they go. If graphic designers can tap into the benefits of this phenomenon, providing visual triggers to keep the subject matter of their work fresh in the audience’s memories, they will ...

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