Creativity Unlimited: Thinking Inside the Box for Business Innovation

Acknowledgements

Study after study has made it clear that creativity and personal success are strongly dependent on the environment in which one operates. Others must be the judge of whether this author has been creative or is successful, but my environment, at least, has always been the best possible. I only wish that everybody could enjoy the advantages of working with the people mentioned below.

Claes-Robert Julander is an amazingly wise man who continuously challenges and encourages me to be more incisive. For a researcher and writer with a tendency to indulge in details, it is a blessing to have a boss who can always see the big picture. Magnus Söderlund is my other boss, an inspiration and example both in the matter of academic ‘hygiene’ and other forms of asceticism. I have the further advantage of working on a number of exciting research and education projects – and of laughing my way through the time in between – in the company of a group of gifted and dear friends at the Centre for Consumer Marketing (CCM) at the Stockholm School of Business, who have also been fantastic and well-informed guinea pigs for several of the exercises contained in this book (Anna Broback, Karolina Brodin, Rebecca Gruvhammar, Hanna Hjalmarson, Fredrik Lange, Jens Nordfält, Sara Rosengren, Henrik Sjödin, Fredrik Törn and Niclas Öhman). And of course there is Richard Wahlund, who is now a boss somewhere else, but still provides very valuable support.

Over the years (now I'm feeling old …) I have ...