PART II

Think Inside the Box

In this part:

‘By far the most important aspect of creativity is the creative result. In the end that is what really counts: that businesses are successful. The result is creative if it fulfils two criteria – it must be both new and meaningful.’

Get Creativity Unlimited: Thinking Inside the Box for Business Innovation now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.