Creativity Unlimited: Thinking Inside the Box for Business Innovation

PART II

Think Inside the Box

In this part:

• What is creativity?
• The creative result
• The creative process
• The creative person
• Thinking inside the box

‘By far the most important aspect of creativity is the creative result. In the end that is what really counts: that businesses are successful. The result is creative if it fulfils two criteria – it must be both new and meaningful.’