PART II
Think Inside the Box
In this part:
- What is creativity?
- The creative result
- The creative process
- The creative person
- Thinking inside the box
‘By far the most important aspect of creativity is the creative result. In the end that is what really counts: that businesses are successful. The result is creative if it fulfils two criteria – it must be both new and meaningful.’
Get Creativity Unlimited: Thinking Inside the Box for Business Innovation now with the O’Reilly learning platform.
O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.