Credibility: How Leaders Gain and Lose It: Why People Demand it

The Six Disciplines for Earning and Sustaining Credibility

Let's shift the focus from the overarching behaviors of credible leaders to the actions that leaders need to take, day in and day out, to earn and sustain credibility. To further understand the behavioral dimension of how admired leaders earn and sustain credibility, survey respondents and interviewees were asked to provide specific examples of what their most admired leaders did that made them want to follow. Just how did leaders earn trust and credibility? From our comprehensive analysis of the common themes in the cases and empirical data emerged the six disciplines of credibility. The process of building and sustaining credibility requires you to take the following steps:

1. Discover ...