CHAPTER 3
From Shades of Gray to Downright Creepy
Predictive analytics can enable a customized employment value proposition that maximizes mutual benefit for organizations and their talent; but at what point do predictive analytics become too creepy?
—John Boudreau
This chapter continues the discussion on the paradox and peril of HR analytics. It focuses on HR analytics practices that are dubious, ranging from questionable to downright creepy. While some argue that “Big Data doesn’t mean ‘Big Brother,’”1 numerous workplace technologies, practices, and stories have made headlines that suggest otherwise. Don Peck’s article in the Atlantic, “They’re Watching You at Work,” captures the essence of the issue, stating that “the application of predictive ...
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