Promoting structured data in citizen communications during disaster response: an account of strategies for diffusion of the 'Tweak the Tweet' syntax

Kate Starbird, Leysia Palen, Sophia B. Liu, Sarah Vieweg, Amanda Hughes, Aaron Schram, Kenneth Mark Anderson, Mossaab Bagdouri, Joanne White, Casey McTaggart and Chris Schenk


‘Tweak the Tweet’ is an idea for enabling citizen reporting via microblogs during crisis events. It instructs users of Twitter to tag and structure their messages to make them machine-readable using what is known as a microsyntax. This chapter describes efforts to deploy the Tweak the Tweet syntax during several crisis events in 2010. We describe how syntax, instructions, and the nature of such a campaign evolved ...

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