Dr. Naresh K. Malhotra—Senior Fellow, Georgia Tech Center for International Business Education and Research; Regents’ Professor Emeritus, Georgia Institute of Technology (Georgia Tech); and Editor, Review of Marketing Research—is responsible for encouraging us to research and ultimately write this book on critical thinking for marketers. His feedback and direction during the course of preparing the manuscript is greatly appreciated.

The following people provided valuable feedback and recommendations on previous drafts of this document: Kevin Gray, Cannon Gray LLC; Jean Grapentine; and, Terry Grapentine’s long-time editor and friend, Lynn Coleman.

Kevin deLaplante, PhD, Founder and Lead Instructor, Critical Thinker Academy ( ...

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