The first Think Better piece, at the conclusion of Chapter 1 (Volume I), talks about the importance of background knowledge in developing one’s critical thinking skills. Recall that background knowledge is the sum total of all our knowledge and experiences. In particular, increasing your background knowledge of marketing and logical fallacies will enhance your ability to develop good and persuasive marketing arguments. But that’s just the beginning.
If you are committed to expanding your background knowledge you’ll need to explore additional subject areas such as the philosophy of science, epistemology, marketing theory, behavioral economics, and heuristics. To this end, this chapter introduces you to selected topics in ...
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