CHAPTER 16

Additional Readings

One useful way to fine-tune your critical thinking antenna is to learn more about critical thinking and the field of cognitive biases. In this light, we strongly recommend that you visit Kevin deLaplante’s website, whose work we’ve referenced earlier, and whose website offers a treasure trove of critical thinking resources: http://kevindelaplante.com/. Also, sign up to the Critical Thinking for Marketers group on LinkedIn.

Additionally, the following list of books comes from a combination of suggested readings from Kevin’s website and the resources of this book’s authors. They range across a variety of fields—critical thinking, psychology and cognitive biases, psychology and persuasion, and marketing and marketing ...

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