October 2013
Beginner
192 pages
7h 8m
English
Content preview from Critiqued: Inside the Minds of 23 Leaders in Design
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Rick Valicenti
AFTER Michael’s feedback
LOCATION
3st, Chicago
EDUCATION
BFA, Bowling Green State University; MFA Photography, University of Iowa
EMPLOYMENT
Principal, 3st, Chicago
DURATION OF REDESIGN
5 days
“It’s aqua blue with white letters and a blue cross. And crystal bubbles forming the word soap.”
“It’s aqua blue with white letters and a blue cross. And crystal bubbles forming the word soap,” Rick said, handing me a detailed sketch with a Pantone chip taped to it.
Many years ago, when he “didn’t know how to design,” Rick called up Michael ...