Barton Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps—and transform the potential of CRM into long-lasting competitive advantage.
Identify your goals and customize a CRM strategy for your enterprise
Understand the 8 key issues that will make or break your CRM initiative
Learn about the top 30 CRM software offerings
Find out what 12 crucial questions you should ask before selecting a software vendor
Preview tomorrow's advances in CRM—to better position yourself and take advantage of a ever-changing environment.
"This is the only book on CRM that has made it to my credenza."
—Stan Davis, Author of Blur and Lessons from the Future
"CRM Automation is a blueprint for a successful CRM implementation."
—Ken Blanchard, Coauthor, The One Minute Manager
"Barton Goldenberg's bottom-line approach to CRM makes this book a necessity to any company concerned with ROI."
VP general manager of food service and vendor sales,
a division of PepsiCo
"CRM Automation gets to the heart of what a successful CRM implementation is all about-People, Process, and Technology. You can save hundreds of hours and thousands of dollars by reading this book before launching a CRM initiative."
—Bob McLaughlin, former vice-president, McGraw-Hill
"Goldenberg's 18 years of experience and 300 deployments are wrapped up between the two covers of CRM Automation."
—Wolfgang Martin, independent analyst and
"Barton Goldenberg understands the CRM marketplace and the needs of businesses seeking a competitive edge. CRM Automation is a valuable resource for companies pursuing truly customer-centric business strategies."
—Carol Burch, senior vice president of
global business development for CRM,
"Barton Goldenberg proves once again that he is ahead of the curve in understanding the direction and future of customer relationship management."
—Patrick Bultema, CEO and president,
FrontRange Solutions, Inc.