IN THIS CHAPTER
Offering chat hours through your website
Connecting through smartphones, whether text or live conversations
Connecting through social media platforms
Meeting leads in person
Bringing in leads automatically from other platforms
Many people think of online lead capture as something that can only occur through your website. The world of Complete CRM is bigger than that, and after you embrace a holistic view of your buyer journeys, opportunities are in places you never thought possible.
This chapter details different methods of finding and engaging with leads. Online chat, text message, phone, in-person meetings, and other third-party integrations are all ways your organization can bring in business. Your CRM facilitates and tracks all your lead generation strategies and tactics, and a Complete CRM stores all that data in one convenient place. With the tools I outline in this chapter, you see how a CRM can turn leads into customers, ...