CHAPTER 6
Cross-Cultural Communication
Contextualizing Background Information
Communication is probably the main issue in cross-cultural matters. Conflict, loss of trust, bureaucracy, delays, good deals going wrong, and many other deceptive situations are the direct consequence of poor communication in international business.
The aim of this chapter is to discuss the communication process in detail, suggest ways in which it should be improved, and present examples of why and how bad communications practice could be as damaging as good communication could be rewarding.
Communication
Communication has been defined in numerous ways, including: “The process by which people share information, meanings and feelings through ...
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