Crowdfund Investing For Dummies

Chapter 9

Making Your Pitch

In This Chapter

Crafting a powerful first impression

Studying crowdfunding dynamics

Controlling how your pitch reaches your social networks

Preparing your post-pitch action plan

In this chapter, we help you build a winning pitch that will best position your business to potential investors to attract their investment. We discuss creating a hook to catch your investors and reel them in by using tools such as video, your website, and a good ol’ fashioned elevator pitch. We also offer insights based on experiences with crowdfunding, and we walk you through how to manage your social networks.

Here’s a quick tip to get you started: Building a winning pitch requires vetting each part of it with existing supporters, meaning any friends, family members, and others who have already shown interest in your idea. You may want to ask your earliest supporters to act as an informal advisory board. Doing so taps into the wisdom and power of the crowd from the start and prevents you from taking a pitch public before it’s ready.

Putting Your Best Face Forward

If you’re ...