Adding Value: Playing the Right Role as an Investor
In This Chapter
Helping a company tap into your expertise or network
Playing an advisory role
Test-driving the company’s product or service (if you can)
Joining the company’s (unpaid) marketing team and encouraging new investors
Avoiding being a pest
Responding to illegal activity
When you become an investor in a private company, you feel differently than you do when investing in a national or global public company. That’s because you likely know the private company’s owner or at least have a connection with this person through a friend or colleague. Crowdfund investing engages your heart more than public company investing does, and you want the company to succeed for many reasons — not strictly for your bottom line.
As a crowdfund investor, you may have opportunities to help the company beyond providing your financial ...