Chapter 17

Adding Value: Playing the Right Role as an Investor

In This Chapter

arrow Helping a company tap into your expertise or network

arrow Playing an advisory role

arrow Test-driving the company’s product or service (if you can)

arrow Joining the company’s (unpaid) marketing team and encouraging new investors

arrow Avoiding being a pest

arrow Responding to illegal activity

When you become an investor in a private company, you feel differently than you do when investing in a national or global public company. That’s because you likely know the private company’s owner or at least have a connection with this person through a friend or colleague. Crowdfund investing engages your heart more than public company investing does, and you want the company to succeed for many reasons — not strictly for your bottom line.

As a crowdfund investor, you may have opportunities to help the company beyond providing your financial ...

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