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Crowdfunding Basics In 30 Minutes

Book Description

Just a few short years ago, if you wanted to produce a new gadget or raise money to make an independent film, you had no choice but to scrape together funding on your own ... or hope a generous friend or relative might put up seed capital. These days, there's a new approach: crowdfunding. Sites such as Kickstarter, Indiegogo, and GoFundMe can not only help you raise money to fund your idea or cause, they can also help you establish a community of enthusiastic supporters. In Crowdfunding Basics In 30 Minutes, author and crowdfunding expert Michael J. Epstein explains how to plan and execute a successful crowdfunding campaign. In a single sitting, you will learn about the different types of crowdfunding projects that are possible, including entrepreneurial startups, creative or artistic projects, charities and community causes, individual support campaigns, and patronage funding. This crowdfunding book covers budgeting basics as well as goal-setting, not to mention the importance of preparing professional-looking campaign assets such as video clips, photographs, and calls-to-action. The author explains how to design reward tiers that not only attract backers, but also won't bankrupt your budget.

Table of Contents

  1. Cover
  2. What readers are saying...
  3. Copyright information
  4. Contents
  5. Introduction
    1. The growth of crowdfunding
    2. Examples of great crowdfunding projects
    3. How can crowdfunding work for you?
  6. Chapter 1: Why crowdfunding?
    1. Crowdfunding and investing laws
    2. The importance of being the underdog
    3. Crowdfunding philosophies: donations vs. sales
      1. Crowdfunding is not just about money
    4. What kinds of projects are suitable?
      1. Creative
      2. Entrepreneurial
      3. Public good/charity
      4. Individual support
      5. Patronage
      6. Mixed
  7. Chapter 2: Planning the campaign
    1. Choosing the right platform
      1. All-or-nothing systems for creative or entrepreneurial projects (Kickstarter)
      2. Partial-funding systems for creative or entrepreneurial projects (Indiegogo)
      3. Presale systems for creative projects (PledgeMusic)
      4. Project-resource systems for creative projects (Seed&Spark)
      5. Patronage systems (Patreon)
      6. Individual support (GoFundMe)
      7. Public good/charity (GlobalGiving)
    2. Time, budget, and legal considerations
      1. Time requirements: longer than you think!
      2. Creating an accurate crowdfunding budget
      3. How much can you raise?
      4. Campaign validation and stretch goals
      5. How long should your campaign run?
      6. Hidden costs, from shipping to “backer melt”
      7. Taxes and legal requirements
  8. Chapter 3: Preparing campaign assets and rewards
    1. Telling your story with video, images, and text
      1. Ten tips for creating a great video
      2. Perfecting the written pitch
      3. Six tips for an effective text pitch
      4. Crafting a call to action
    2. Setting up tiered rewards
      1. Sample rewards, from $1 to over $100
      2. Tier level vs. backer support
      3. Nine best practices for structuring rewards
  9. Chapter 4: Running the campaign
    1. How to get people excited about your campaign
    2. The art of communicating with backers
    3. Keeping the momentum going
    4. Why campaigns fail: 10 pitfalls to avoid
    5. Sample campaign timeline
  10. Chapter 5: After the campaign
    1. Post-funding activities
      1. Staying in touch with backers
    2. Fulfilling rewards
  11. Conclusion
  12. Index
  13. Bonus book introductions
    1. Google Drive & Docs In 30 Minutes
    2. LinkedIn In 30 Minutes
    3. Genealogy Basics In 30 Minutes