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Crowdfunding Basics In 30 Minutes by Michael J. Epstein

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Chapter 2

Planning the campaign

Now that you have decided crowdfunding is right for your project, it is time to go through the process of designing your campaign and choosing the right platform. Undoubtedly, your idea is innovative, exciting, and very important to you. However, to attract support, you really have to stand out. The design and planning decisions you make now will directly impact how much of a potential backer’s time and attention you can hope to garner. More importantly, your approach will determine how many people you will be able to convert to actual backers of your campaign.

Think of it as a three-step process:

  1. Engage their ...

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