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Crowdfunding Basics In 30 Minutes by Michael J. Epstein

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Chapter 3

Preparing campaign assets and rewards

Your campaign is a concise presentation of your story and your enthusiasm. Ultimately, the campaign must show that your project is exciting, unique, and worthy of their time.

For a new campaign, the major crowdfunding websites are structured to feature the following elements:

  • A single logo image.
  • A single video.
  • Text descriptions and updates.
  • Additional embedded content such as photos and audio clips.

No matter what category of crowdfunding campaign you are launching, it is extremely important to present content in a way that immediately gives potential backers an impression of professional ...

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