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Crowdfunding Basics In 30 Minutes by Michael J. Epstein

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Chapter 4

Running the campaign

By now it should be clear that planning a crowdfunding campaign is hard work, from setting up a budget to designing reward tiers. However, the bulk of focused time you will spend on a campaign will happen after the launch, when the campaign is running. We have already discussed finding backers via social circles, communities, and the media. Keeping these backers engaged will be a big part of your campaign, but there are other important tasks that can’t be ignored.

How to get people excited about your campaign

You’ve got a great campaign planned. Your video is compelling, your text is exciting, and your rewards ...

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