1.2

CROWDFUNDINGPATHS AND MODELS

First we need to establish that crowdfunding a project is an entrepreneurial activity that, if successful in raising funds, will mean an opportunity being realized. Therefore, before we detail the models available in crowdfunding, let’s take a moment to define exactly what we mean. To define an entrepreneurial opportunity we shall turn to the words of brilliant British author, David Rae:

“The opportunity may be a situation which already exists, or one which we create and which would not otherwise have occurred. An opportunity may be one which we can actually recognize now, or one which will arise in the future. Types of opportunity may include, for example:

a ‘gap in the market’ for a product or service

a ...

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