The scope of your project needs to be considered from two angles: the geographical connection of the project and the size of the intended impact. These may at first seem unimportant to your campaign. They may even seem separate and unconnected, but think about it for a moment; if you have no idea from where the people are coming who will support you and equally, if you have no idea what kind of impact this campaign is going to make, it is likely that the campaign will fail to reach its target.

If you are raising funds for a local music event, you are not likely to attract funds from a very broad network of people beyond those interested in the festival, your friends and your family. For this reason, the location’s appeal and the support ...

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