2.4

TEAM

We now leave the rewards and start to look at the team dynamics of a crowdfunding campaign.

This is because teams are one of the most important elements of any campaign. This is especially true in equity or interest crowdfunding models as these generally have more traditional, businesslike visions with more traditional business models. It follows, therefore, that the audience will generally be more interested in those areas with models they can readily understand.

But no matter what the crowdfunding model, when you list team members, it is important to tell the crowd not just who they are but also a little about their background. Their experience is what really counts here, and next to experience, who they know.

Teams that have a successful ...

Get Crowdfunding Intelligence now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.