3.1

TARGET USERS

You will often hear people talk about “target users” but this can be a deceptive term. Generally, in crowdfunding, there are often three types of target users that can be approached simultaneously, these are:

Ambassadors

End users, and

Fun seekers

Each one has a different role to play in your campaign’s success through the granting of crowdconsent. They also play a role beyond the crowdfunding activity when the product or service is actually on the market. Continuous engagement with these groups will help you to create a long-term relationship with them and ultimately lead to a sustainable enterprise.

But this is the longer view and these target users may also be tribal members (see section 2, p104). As in tribal consumerism, ...

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