Crowdsourcing Can Be Your Business Momentum Builder: Like Linden Lab and Virgin Mobile

Crowdsourcing Can Be Your Business Momentum Builder: Like Linden Lab and Virgin Mobile

by Barry Libert, Jon Spector
Released February 2010
Publisher(s): Pearson
ISBN: 9780137082810

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to live online training experiences, plus books, videos, and digital content from O’Reilly and nearly 200 trusted publishing partners.

Start your free trial

Book description

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

How Virgin Mobile and other leading-edge companies are driving new momentum through Internet crowdsourcing.

GM has created a whole complex where you can go to a drive-in theater or tune-up shop and, oh yes, check out the Pontiac Solstice. At Dell’s factory, you can customize your PC and have it shipped to your door. Reuters has set up a newsroom. You can enjoy it all without moving an inch. You’re in Second Life, the online virtual universe….

Table of contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product information

  • Title: Crowdsourcing Can Be Your Business Momentum Builder: Like Linden Lab and Virgin Mobile
  • Author(s): Barry Libert, Jon Spector
  • Release date: February 2010
  • Publisher(s): Pearson
  • ISBN: 9780137082810