Crowdsourcing Can Be Your Business Momentum Builder

Like Linden Lab and Virgin Mobile

Barry Libert and Jon Spector

Here are a few examples of businesses that spiked momentum by tapping the power of Internet crowdsourcing.

Linden Lab

General Motors has created a whole complex where you can go to a drive-in theater or a tune-up shop and, oh yes, check out the Pontiac Solstice. Dell has a factory where you can customize your PC and have it shipped to your door. Reuters has set up a newsroom to help you keep up with what’s going on in the world. And you can enjoy it all without moving an inch from your office desk or your easy chair.

You’re in Second Life, the online virtual universe. Some people are still calling it a game, but they don’t include ...

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