Chapter 18
Initiating Innovation
In This Chapter
Seeing how innovation crowdsourcing works
Innovating for new and improved ideas, and for advancement
Laying the foundations for innovation
Getting the best from the crowd
Co-creating products
Innovation is an important part of any organisation. If an organisation doesn’t renew itself with fresh ideas and new perspectives, it stagnates and dies. Innovation gives an organisation the ability to deal with the problems of a changing world.
Many individuals confuse innovation with invention. However, innovation isn’t the same thing as invention. Invention is the process of creating a new idea, a new product or a new activity. Innovation is the process of getting a new view of your circumstances. Invention is one form of innovation, but it’s not the only form. You’re innovative whenever you:
Realise that something’s more important than you ...
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