Chapter 18

Initiating Innovation

In This Chapter

arrow Seeing how innovation crowdsourcing works

arrow Innovating for new and improved ideas, and for advancement

arrow Laying the foundations for innovation

arrow Getting the best from the crowd

arrow Co-creating products

Innovation is an important part of any organisation. If an organisation doesn’t renew itself with fresh ideas and new perspectives, it stagnates and dies. Innovation gives an organisation the ability to deal with the problems of a changing world.

Many individuals confuse innovation with invention. However, innovation isn’t the same thing as invention. Invention is the process of creating a new idea, a new product or a new activity. Innovation is the process of getting a new view of your circumstances. Invention is one form of innovation, but it’s not the only form. You’re innovative whenever you:

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