11Case Study #2

Rising Star

Many filmmakers looking to get a project off the ground via a crowdsourcing or crowdfunding campaign fail to plan beyond (or before) the launch phase. Instead of taking the project as a whole and implementing a strategy that involves all aspects of production and beyond, they just want to clear the starting gate. The mindset revolves around grinding the gears, getting some traction and letting positive momentum push them through pre-production, production, post and distribution. This is a troubled strategy that will invite peril and leave you chasing promises, killing morale and bankrupt in ideas and in your wallet.

The smart filmmaker takes a worldview approach. Each step of the process from concept to distribution ...

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