6Why Should We Crowdsource? (Will You Whistle for Me?)
Below is a transcript of Nicolas Gonda’s (film producer and CEO of Tugg) keynote address, Why Should We Crowdsource? , which was presented to over 1,000 American Film Market attendees ahead of the Crowdsourcing Your Audience panel which I moderated on November 11th, 2013.
Thank you very much for having me today. It’s a huge honor to speak in front this audience. Thank you also, John, for the kind introduction.
Today I want to spend some time defining what I consider crowdsourcing to mean, and how I am using it in the context of growing our audiences. Then, I’d like to discuss how we can use it by looking at recent successes, and how we can apply those learnings to inform future frameworks. ...
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