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Foreword by Nicolas Gonda
1 Allow Myself to Introduce … Myself
2 Let’s Get One Thing Out of the Way, Shall We?
3 So What the Hell Is Crowdsourcing Anyway?
4 A Most Excellent Crowdsourcing Adventure
5 The Moment of Truth—My Definition of Crowdsourcing
6 Why Should We Crowdsource? (Will You Whistle for Me?)
7 Digging Deeper—The Power of Crowdsourcing
8 Case Study #1: Sheila Scorned
9 What Word in Social Media Don’t You Understand?
10 Taking It to the Streets—Networking Offline—Get off My Facebook and in My Face
11 Case Study #2: Rising Star
12 Crowdfunding—Get Your Money for Nothin’ and Your Chicks for Free
13 A Guy Walks Into a Bar and Asks Everyone to Donate $1,000 to His Crowdfunding Campaign
14 Case Study #3: Mile … Mile & a Half ...