Crowdsourcing Your Brand: How to Tap Customer Desire

Crowdsourcing Your Brand: How to Tap Customer Desire

by Barry Libert, Jon Spector
Released February 2010
Publisher(s): Pearson
ISBN: 9780137083114

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Book description

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers!

There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included….

Table of contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product information

  • Title: Crowdsourcing Your Brand: How to Tap Customer Desire
  • Author(s): Barry Libert, Jon Spector
  • Release date: February 2010
  • Publisher(s): Pearson
  • ISBN: 9780137083114