Crowdsourcing Your Brand
How to Tap Customer Desire
Barry Libert and Jon Spector
There are several ways your company can tap the priceless desire of customers to expand your product or service base. Here are a few examples.
MasterCard
The advertising side of marketing has also tapped the online community for help in selling services and products. A pioneer in that regard was MasterCard, which invited visitors to its Web site to create their own versions of the highly successful “priceless” ads. Winners have been aired on television and posted on the www.priceless.com site, where visitors are urged to vote for their favorites. Although no cash prizes were offered, the contest drew more than 100,000 entries.
A recent incarnation of the priceless ...
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