May 2023
Beginner to intermediate
368 pages
5h 34m
English
Influence is the common need embedded in almost everything we care about. If it involves people, it’s an influence problem.
It wasn’t the most harrowing research junket we had ever taken. Nothing like earlier adventures in our influence research to some of the more dangerous parts of the world. No threat of deadly parasites, no fear of being kidnapped, no wrangling with corrupt politicians.
This time, our research took us to New York City to one of the Big Apple’s finest restaurants where, as part of our demanding research regime, we’d be tossing back tasty appetizers while chatting with a brilliant restaurateur. (It was a tough job, but someone had to do it.) This was all part of an ongoing project to discover how ...