When you understand how the world works, you’re in a better position to change it.

There are three things effective leaders do better than the rest of us. All three show a more effective way of approaching influence. Our goal in this book is to show you a better way of thinking about every influence challenge in your life.

Before we get to the three keys, you need to know that everyone has a theory of influence. Even if you don’t think you do, you do! This theory shows up every time you answer two questions:

1.   Why are they doing that?

2.   How can I help them do this instead?

You answer these questions all the time. Say you’re driving on the freeway and the person in front of you is going 15 mph (24 kph)

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