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Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change, 3rd Edition
book

Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change, 3rd Edition

by Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, Al Switzler
May 2023
Beginner to intermediate content levelBeginner to intermediate
368 pages
5h 34m
English
McGraw-Hill
Audiobook available
Content preview from Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change, 3rd Edition

3

HELP THEM LOVE WHAT THEY HATE

Source 1: Personal Motivation

It’s possible to change how people feel about almost any behavior. Good leaders help people love what they might otherwise hate, using four powerful reframing tactics.

We’ll start our exploration of the Six Sources of Influence by examining tactics that address source 1, personal motivation. This important source of influence answers the question: Is the vital behavior intrinsically pleasurable or meaningful? Or is it painful?

The first problem leaders face is that good behaviors often feel bad while bad behaviors feel good. For example, to eradicate the dreaded Guinea worm disease we mentioned earlier, leaders have to get 3 million people who are suffering the terrible agony associated ...

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Publisher Resources

ISBN: 9781265050184