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PROVIDE ENCOURAGEMENT

Source 3: Social Motivation

We are inescapably shaped by those around us.

No source of influence is more inescapable than source 3, social motivation: the persuasive power of the people who make up the social networks of those you hope to lead. None. The ridicule and praise, acceptance and rejection, approval and disapproval of fellow beings can do more to assist or destroy our influence efforts than anything else.

Smart leaders appreciate the tremendous power humans hold over one another, and instead of denying it, lamenting it, or attacking it, they embrace and enlist it. They use the power of social influence to support change by ensuring that the right people provide encouragement, coaching, and even accountability ...

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