6
PROVIDE ASSISTANCE
Source 4: Social Ability
Those around us form the “social capital” of our lives—the human resources that help us surpass our individual limits.
As we saw in the previous chapter, most of our actions are far more influenced by others than many of us imagine. That’s why great leaders take care to ensure that those they want to influence are sufficiently encouraged to adopt vital behaviors. But encouragement isn’t enough. Offering a supportive smile is good, but when people need permission, information, coaching, or hands-on help, a friendly nod won’t cut it. Instead, you’ll need to engage source 4, social ability.
EXAMPLE: ENGAGING SOCIAL ABILITY IN GRASSROOTS ENTREPRENEURSHIP
We’ll start this chapter with an example from ...
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