PART II

THE SIX SOURCES OF INFLUENCE

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Most of us have an influence bias—and don’t even realize it. We have a favorite source of influence we reflexively lean on when trying to help others change. One of the fastest ways to amplify your influence is to learn to spot your bias, then broaden your options.

For example, imagine you’re a healthcare CEO. You have a fancy new artificial intelligence system to help doctors better diagnose and treat patients. The problem is since you announced the mandatory use of the new system, a grand total of 12 percent of your doctors have begun using it. Some have become openly hostile. You’ve been accused of everything ...

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