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Crunch Time by Billy Beane, Judd Hoekstra, Rick Peterson

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Final Thoughts

Man does not simply exist but always decides what his existence will be, what he will become the next moment. By the same token, every human being has the freedom to change at any instant.1

—VIKTOR FRANKL

Every day and in every moment, you can choose what to think. Your choice on what to think impacts how you feel, what actions you take, and the results you reap. Tomorrow morning, will you choose to wake up to an alarm clock? Or are you better served to reframe the start of your day and wake up to an opportunity clock?2

At crunch time, will you choose to listen to the reflexive, primal, performance-crippling emotions of your Caveman? Or will you choose to pause and challenge your Caveman, consciously reframing to see and act upon ...

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