14. Broadcast Package Design

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

—Charles Eames

The term “broadcast” has really evolved over the last several years to include video for the Internet and portable devices as well as programming over cable and the airwaves. Even though design has had to change a little to account for the multitude of different formats and screen sizes, the overall process of development has remained predominantly the same.


The biggest idea to remember when designing a package is that it’s just the process of finding a solution for a specific design dilemma. The package should help define and communicate a program’s specific message and target audience. ...

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