Cultivate

12Approach

The drive to the 18th hole was a quiet one. Austin was scrolling through the notes on her phone, highlighting the parts that stuck out to her. Bobbi and Collin were quiet as they focused on navigating the golf cart down the path, and Alex was admiring the greens.

“So I guess it makes sense to end our game with Dad's final notes. You've mentioned culture a lot today and how all of the things we've discussed impact a company's culture. Your first note here is about defining company culture,” Austin said, looking down at her phone.

“Culture is a set of values, beliefs, language, and priorities that define rules of behavior,” Alex said matter‐of‐factly. “Your company has a culture whether you intentionally build it or not. It's what your leaders think, say, do, and believe and how that trickles down through the rest of the company.

“I was a bad leader for the first couple of years and figured it out. We didn't grow Red's until I became the solid foundational leader we needed me to be despite being dyslexic. I hid it for years, guys. I had to focus on my people; it was the only thing I did well. I needed Christy then and Shawn now to manage the numbers. Austin is keeping score today. So, I dialed into everything I learned about teamwork and everything I learned from Mr. Hank about people and plants. He wasn't good with numbers either; Mr. Hank was dyslexic too. He wasn't ...