This is not a book about how to do content design. It’s not about how to write error messages, blog posts, website pages, or onboarding guides. It isn’t even about how to do the research, discovery, and exploration necessary before all the writing begins.

You probably already know how to do all those wonderful things. And if you don’t, or you need a refresher, there are some truly superb books, courses, and conferences out there that cover these topics in loving detail. You can check them out anytime—but please don’t take them for granted. Not too long ago, you’d have been seriously hard-pressed to find high-quality resources that focused on content design as a fully fledged discipline. It wasn’t that long ago that it was just ...

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