A vibrant array of high-quality →media content will contribute substantially to achieving the 2005 UNESCO-Convention’s objectives, while at the same time becoming a driver of diversity in the media sector and the cultural economy as a whole. This clearly indicates the need to use the knowledge exchange through the 2005 UNESCO-Convention as well as the technical assistance in cultural governance to go for integrated policies concerning media, culture and networks, adapting their regulatory frameworks to the new digital conditions.

CONCL: Given the current dominance of vertically-integrated media conglomerates and of the internet’s oligopoly, policies for the diversity of media 3.0 will need to give priority to highquality content, most likely ...

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