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Culture Crossing by Michael Landers

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INTRODUCTION

Culture Crashing

We are all just one step away from a culture crash—a phenomenon that occurs when someone from one culture unintentionally confuses, frustrates, or offends a person from another culture.

Why are we in danger of culture crashing, and more importantly, why should we care?

In this global era, when people, money, and information are flowing faster than ever across international borders, more and more of the individuals with whom you interact are from other cultures. If you don’t learn how to avoid or recover from a culture crash, you will undoubtedly miss out on opportunities to build better connections and achieve greater success in all your business and personal endeavors. In this book I offer the key to truly thriving ...

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