Culture Matters

Chapter 11

Online Communicative Behaviors Based on Cultural Variations

Introduction

Fundamentally, people exhibit different choices, styles, and strategies in decision making based on their culture; these differences are particularly striking between high- and low-context communication styles. The general difference in decision strategy is between detailed and agreed-upon decisions versus shallow information exchanges. Adler (1997) also examined other decision-making issues, such as whether decisions are made quickly or slowly and whether information and alternatives are discussed sequentially or holistically. These different approaches appear in various locations along the high-context/low-context continuum. Therefore, the main purpose of this ...