CHAPTER 6
STEP #3: SET YOUR CULTURAL PATH
A company can only achieve greatness if its purpose, culture, and brand are in sync.
JOAN AMBLE, BOARD MEMBER AT ZURICH INSURANCE, SIRIUS XM HOLDINGS, AND BOOZ ALLEN HAMILTON
When embarking on a culture renovation, one of the hardest decisions is what path to set for the direction of the company. Ideally, this decision will create something of a North Star that will guide the company’s path for decades to come. In the spirit of renovation, the new direction should acknowledge and embrace past successes, but set up the organization to forge new ground into an unknown future.
Typically, the new direction is arrived at through the collective agreement of the senior team and the board. The new direction ...
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