CHAPTER 12
STEP #9: PAINT A VISION FOR THE FUTURE
They’ll keep defending their history until you acknowledge the history. As a leader, you’ve got to acknowledge the history, but also acknowledge that what got us here may not necessarily get us to where we want to go. You’ve got to paint a picture of the future that others can see themselves in. And the only way they’re going to see themselves in that picture is if they helped create it.
—PAT WADORS, CHIEF PEOPLE OFFICER, PROCORE
It’s hard to beat a great story. In our research, stories are a common component of any healthy culture, especially when renovating. In fact, 73 percent of successful culture change efforts relied on stories.
Great leaders usually tell great stories, and in high-performing ...
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