CHAPTER 17

STEP #14: PROMOTE THOSE WHO BEST REPRESENT THE NEW

Culture change is really hard. But if you stay true to who you are with an eye toward the capabilities and behaviors you want for the future, you can maintain and grow what you set out to build.

—CHRISTINE DEPUTY, CHRO, EVP HUMAN RESOURCES, NORDSTROM

To maintain what’s been built and prevent regression to the old normal, it’s important that the workforce understands that behaviors that support the renovated culture will get rewarded. The most effective way to exhibit this is by showcasing the career advancement of individuals who best “represent the new.” Ideally these individuals have the traits and attributes that embody the future direction, are champions of the new culture, and ...

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